Join Salvatrice Cummo, VP of Economic & Workforce Development at Pasadena City College, as she discusses aligning education with workforce demands with small business owner and PCC alum Will Walls. They explore partnering education with industry, workplace equity, and fostering economic growth for students and the community. Share your expertise and resources to help prepare our workforce for the future economy.

Free Learnings + Sales Techniques

Connect & Convey Value 



Hey, it's difficult for you to connect and convey value in person or over the phone? And by that, I mean the in person human connection part, that part that can never be outsourced, that only happens in the now.

Well, the best way to connect and convey value is to take your statements, anything you're about to say and turn it into a question.

Remember this, if you say it, I doubt you.

But if they say it ah, that's true.

So you want to know more?

Check out my FREE training on the Key to Persuasion here

Swipe Left : Dating, it's Kind of like Sales 

Falling in love can make everything else just sort of disappear. It's like time stops. But what happens after you're not so in love anymore...The world didn't stop spinning just for you.

As part of NPR's Unheard LA show in North Hollywood, William Wesley Walls shared his evolution.


The Biggest Mistake Small Business Owners Make 

So the number one problem I see people, entrepreneurs, and small business owners make over and over again. Is NOT talking about themselves before they ask questions.

However, questions without rapport, is interrogation. You know how it is. Somebody asks me questions. It's like, Oh, Whoa, Whoa, Whoa, Whoa. You don't know me like that. Give me some rapport, you know? 

There's a relationship that needs to be built, a trust that needs to grow, and none of that can happen when you get straight to the point. 

The power of language is immense, and that is why I specialize in. The power of language to grow your business. 

So my question to you is, how do you see me helping you? 

Click on the button below and schedule your breakthrough session and get to free download. Why?

Five reasons you still need an elevator speech.